What 90º can do to a logo

“In April last year, London design outfit FHD proudly announced it would be rebranding the UK’s Office of Government Commerce (OGC) – the HM Treasury tentacle “responsible for improving value for money by driving up standards and capability in procurement”

“According to an inside source, the graphic had allegedly already been inscribed onto mousemats and pens in anticipation of its imminent deployment, but it took OGC foot soldiers around 20 seconds to realise why this particular bit of joss-stick-driven madness was going to end in tears (of laughter):”

Hahahahah!

Published on April 22, 2008 5:10 pm.
Filed under: News

1 Comment »

  1. Ryan says:
    May 2, 2008 at 3:14 pm

    HAHAHAHAHA!!!

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